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How to Set Goals (Conversions)

In QA ZERO, you can define important actions on your website—such as form submissions or button clicks—as Goals.

By setting goals, you can analyze the behavior of users who completed these actions.

Required permissions​

You need QA ZERO Admin permissions to create or edit goals.

  • Admin (QA ZERO Admin)
    The Settings menu appears in the left sidebar. You can create and edit goals.

  • Viewer (QA ZERO View)
    The Settings menu is not available. Goals cannot be created or modified.

Retroactive calculation​

QA ZERO automatically applies goal settings to past data.

  • You can add goals at any time
  • Data is recalculated from the start of tracking
  • Changes are reflected immediately

This means you can start analysis even if goals were not set earlier.

Steps to set a goal​

Open the Settings page from the left menu.

Step 1: Basic settings​

  1. Goal name
    Enter a name (e.g., Contact Form Submission, Download Button)

  2. Monthly target (optional)
    Set a monthly goal count.
    This will be shown in the Goals report as a progress chart.

  3. Goal value (optional)
    Set a value per conversion (e.g., revenue per action).
    This enables value-based reporting.

  4. Goal type
    Select one of the following:

    • Destination: Triggered when a specific page is viewed
    • Click: Triggered when a specific element is clicked

Step 2: Detailed conditions​

A. Destination​

  • Match type

    • Prefix match: Matches URLs that start with the specified value
    • Exact match: Matches only the exact URL

  • Target URL Enter the URL of the goal page

B. Click​

  1. Enter the page URL where the element exists
  2. Click Load Page
  3. Select the target button or link in the preview

The selector is automatically set.

Step 3: Save​

Click Save Goal to complete setup.

After saving, data is recalculated including past sessions.

Where to view results​

You can view goal data in the Goals report from the left menu.