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Tracking Tag Setup

About This Page​

This page explains how to install the tracking tag on your website.

Installing the tracking tag is required to start data collection in QA ZERO.

What is the Tracking Tag?​

The tracking tag is a script issued by QA ZERO.
It enables tracking of access and user behavior on your site.

  • A tracking tag is issued for each domain
  • Do not modify the tag content
  • If you track multiple domains, install the corresponding tag for each domain

Where to Install the Tag​

Place the tracking tag inside the <head> section of each page.

Make sure:

  • It loads on all pages you want to track
  • It is not installed on only some pages

You can install the tag directly in HTML, but using Google Tag Manager (GTM) is recommended.

Benefits of using GTM:

  • Easier tag management
  • More stable execution order
  • Flexible for future changes

If you already use another tag management method, you can follow that approach.

Important Notes​

  • After installation, clear your browser cache before testing
  • Tracking will not start if the tag is not loaded correctly
  • Check the admin reports to confirm data is being collected

If your site uses a cookie consent tool (cookie banner, etc.),
you also need to install a cookie consent integration tag.

See: Cookie Consent Integration (Script Tag Setup)

After Installation​

  • Make sure the tracking tag is loaded on all target pages