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Behavior

The Behavior report shows how users interact with your website.
You can see which pages they visit and how they navigate through the site.

QA ZERO excludes visits shorter than one second.
This helps focus on users who actually engaged with the page.

Analysis views​

You can analyze pages from the following three perspectives:

Landing Pages​

Shows the first page users visited on your site.

Use this to understand which pages attract traffic from search or ads.

Shows landing pages with increasing traffic.

This is calculated by comparing the first 7 days and the last 7 days within the selected period.

Use this to identify trends or measure the impact of newly published content.

All Pages​

Shows statistics for all pages viewed on the site.

Use this to find:

  • Popular content
  • Pages with high exit rates

Tips for analysis​

Combine this report with other features for deeper insights:

  • If a page has a high exit rate, check the Heatmap or Session Recording to understand user behavior
  • Use Goals to filter data and identify landing pages that lead to conversions