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Observed Behaviors

This page summarizes behaviors observed in QA ZERO.
Some behaviors may be related to specifications or specific environments.

Channel classification may change depending on the capitalization of medium names​

Status: Fix planned

Overview​

Channel classification in the Acquisition report may vary depending on the capitalization of the utm_medium value in incoming URLs.

For example, traffic with utm_medium=Social instead of social may cause traffic previously classified as β€œSocial” to appear under β€œOther.”

Additional information​

This issue occurs during channel classification when generating the report display and may also affect reports for past periods.

Session counts and goal completion counts within a channel may also become inconsistent.

We plan to update the related processing.

Some traffic may be classified as "Other" in the Acquisition Report​

Status: Improvement planned

Overview​

Some traffic may be classified as "Other" in the Acquisition Report.

QA ZERO mainly uses the utm_medium value in the URL to determine the channel. If the value does not match the predefined rules, the traffic is classified as "Other."

Notes​

The measurement data itself is not lost when traffic is classified as "Other."

You can check traffic sources and utm_medium values in the Source / Medium section of the Acquisition Report.

We plan to improve this feature so channel classification rules can be configured for each site.

New and returning user counts may be displayed incorrectly​

Status: Fix planned

Overview​

New and returning user counts may be displayed incorrectly in some reports.

The following issues have been confirmed:

  • Returning users are displayed as "0" in the Visit Report.
  • New user counts are displayed incorrectly in the channel section of the Acquisition Report.

Notes​

The underlying new and returning user data is not lost.

You can check the correct counts in the Source / Medium section of the Acquisition Report.

We plan to fix the aggregation process.

New users may appear as "Returning" in past session replays​

Status: Fix planned

Overview​

When opening a past session replay, a new user may be displayed as a "Returning" user.

Notes​

This is a display issue. The session data itself is not recorded incorrectly.

Sessions opened from the real-time view are displayed correctly.

We plan to fix the display logic.

Some bot traffic may be included in measurement data​

Status: Improvement planned

Overview​

Some bot traffic, such as search engine crawlers, may be included in QA ZERO measurement data, including page views.

Conditions​

This may occur when a bot executes JavaScript and reaches the QA ZERO measurement process.

Notes​

We plan to improve bot detection so this traffic can be excluded more accurately.