Goals
QA ZERO's goal tracking feature helps you measure conversions and user engagement without using cookies.
Setting Up Goals
To set up a goal:
- Navigate to the Goals section in the QA ZERO dashboard
- Click "Add New Goal"
- Configure the goal parameters:
- Goal name and description
- Goal value (for conversion value calculation)
- Completion target (monthly goal)
- Choose the goal type:
- Destination (specific page visit)
- Click (button/link interaction)
- Form submission
- Custom event tracking
- Save the goal
Goal Dashboard
The Goals dashboard provides a comprehensive overview of your conversion performance:
- Goal completions count for each goal
- Goal value calculations based on completed conversions
- Conversion rate percentage for each goal
- Comparison of actual completions against monthly targets
- Conversion trend charts with session volume overlay
Goal Analysis
Analyze your goal performance with detailed breakdowns:
Source/Medium Analysis
- View which traffic sources drive the most conversions
- Compare conversion rates across different referrers
- Analyze user engagement metrics by source
- Identify high-value traffic channels
Landing Page Analysis
- See which landing pages contribute to conversions
- Compare new vs. returning user conversion rates
- Analyze bounce rates for converting pages
- Identify high-performing entry points
Visual Analysis Tools
QA ZERO provides visual tools to understand user behavior leading to conversions:
Heatmaps for Goal Pages
- Click heatmaps showing interaction patterns
- Device-specific heatmaps (desktop, tablet, mobile)
- Filter heatmaps by conversion goal
- Identify click patterns that lead to conversions
Session Recording
- Replay actual user sessions that resulted in conversions
- Filter recordings by specific goals
- View the complete user journey from entry to conversion
- Analyze user behavior patterns for successful conversions
Data Filtering and Export
Customize your goal analysis with powerful filtering options:
- Filter by custom date ranges
- Segment by device type (desktop, tablet, mobile)
- Filter by traffic source and medium
- Export conversion data for further analysis
- Generate reports with conversion metrics